The secret to convincing your customers and target audience is by focusing on neuro-marketing. You need to ponder on the core elements that make it easier to attract the customer. Among the many factors, some of the most prominent one are the psychological impact you create through your marketing. Content has certain aspects that drive an appeal and resides in the head- conscious or unconscious. It triggers certain aspects that can enlighten the attractiveness and predict the nature of the success. It helps in figuring out whether the campaign will make progress or not. The three main factors that can help you create better outcomes are listed below: The Halo Effect It refers to the cognitive bias influencing the overall impression of a brand or a company. It refers to all such measures that can help you create an impression about the service and increase the effectiveness of the campaign. If you apply to real-life encounters, it refers to a person who is not only ph...